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21 Nov 09 – One Year of Tabletop RPG Sales
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About a year ago, I published two role-playing PDFs, an adventure (War in the Deep) and a sandbox setting (The City of Talon). I posted my earnings-to-date six months ago. Here's what I've earned since then:
Sales For The Past Six Months (June-November 2009)
| Product | Number of Sales | Gross | Net |
| War in the Deep | 4 | $20.00 | $13.00 |
| The City of Talon | 3 | $15.00 | $9.75 |
| TOTAL | 7 | $35.00 | $21.75 |
Sales For The Past Year (November 2008-November 2009)
| Product | Number of Sales | Gross | Net |
| War in the Deep | 19 | $90.00 | $58.80 |
| The City of Talon | 22 | $100.00 | $65.00 |
| TOTAL | 41 | $190.00 | $123.80 |
I won't bother charting the month-to-month sales, as they've obviously tailed off dramatically.
Web Traffic
Total hits for War in the Deep on DriveThruRPG: 6,649.
Unique pageviews for War in the Deep on the Musaeum in past six months: 7
Total hits for The City of Talon on DriveThruRPG: 3,852
Unique pageviews for The City of Talon on the Musaeum in past six months:
| Source | Pageviews |
| bluedwarf.co.uk | 32 |
| ENWorld.org | 11 |
| Direct | 7 |
| Google searches | 8 |
| DriveThruStuff.com | 4 |
| Others | 3 |
| TOTAL | 71 |
The keywords used to find Talon: "the crimes of talon" (7!), "brent p. newhall", and "d&d quest ideas"
bluedwarf.co.uk appears to be a text adventure inspired by Red Dwarf. No idea how that links back to Talon; maybe somebody linked to it on their forum?
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Advertising
None.
Marketing
I described each project here on my blog in a couple of different blog posts. I'm a member of the RPG Bloggers Network, so those posts showed up there.
Analysis
I'm happy to have made over US $120 on two PDFs, though it's still not that much considering the amount of time I put into them. Even so, $120 is at least a return on my time spent on this hobby.
Plans
I now want to publish more supplements, of course.
In my last "Plans" section, I wrote about my intention to publish two settings and one adventure by...now. That hasn't happened, though one of those settings is now about 80% complete.
So. I will make that 80%-complete setting a focus, and will ramp up work on an adventure to publish.
I would like to develop an overall theme for my adventures, so I'm not just publishing random ideas. So, I've decided to build a broad campaign idea, and set each adventure somewhere within that campaign. Each adventure can be played alone, of course.
I'm also thinking about expanding into systems beyond D&D 4E. Everyone's building for that. Imagine a series of adventures just for Star Wars players, for example.
Hmmmmmm.
Miniature picture courtesy adobemac on Flickr
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